Healthcare Marketing Thought Leadership
While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism.…
Read More >>
Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic’s Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach…
Read More >>
Love digital marketing, as well as flexibility and work/life balance? Read on for more details. Summary With responsibility for day-to-day management of media campaigns for key clients, the Media Lead will create and implement digital marketing strategies and tactics, leveraging an array of platforms to meet and exceed goals for a national client base. Working…
Read More >>
The Democratization of Data-Driven Marketing and Selling Tools. In our most recent byline, we share our thoughts on data-driven marketing tools with Business2Community’s marketing-savvy audience. Whether they be in healthcare, e-commerce, financial services or other verticals, organizations of all shapes and sizes now have the technology available to take their digital acquisition and e-commerce efforts…
Read More >>
In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…
Read More >>
Extend Your Talent Acquisition Efforts By Leveraging Digital Channels. Hiring highly-trained clinicians is difficult, and as the industry deals with labor shortages for many hard-to-find roles, competition has become even more fierce than ever. We’re pleased to share our newest byline, as featured in Healthcare Business Today, focused on how digital tactics can be deployed…
Read More >>
In this episode of Traktion Talks, we turned to an industry leader, Erika Rosenthal, to discuss the impacts of digital transformation in healthcare. Erika is the Senior VP of Demand Generation for MindPath Care Centers, a leader in behavioral health based in Durham, North Carolina. In our far-reaching conversation we discussed how to utilize today’s…
Read More >>
Healthcare Leads The Way in 2020 Digital Ad Spend, According to eMarketer Report. Digital ad spending in the B2B healthcare space is exploding for many reasons, including its ability to drive performance efficiently in a time when budgets and time are in short supply. Industry media outlets are taking notice, and we’re pleased to share…
Read More >>
In the inaugural episode of Traktion Talks, our new podcast series focused on trends and innovations in healthcare marketing, we turned to a good friend of Traktion, Darren Hearsch. Darren is the principal of Siteline Consulting, and an expert in CRM architecture within healthcare, particularly behavioral health. In our conversation we talked about why CRM…
Read More >>
While the impacts of COVID-19 have obviously left a far greater imprint on the healthcare industry as a whole, the business impacts of the virus on B2B healthcare marketers has been significant in its own right. This is especially true of providers offering services in generally non-medically essential areas like elective surgery, pain management, dental…
Read More >>