Healthcare Marketing Thought Leadership
If you’ve walked the beverage aisles of a grocery store in the last couple of years, you’ve probably noticed six-packs from N/A beer brands like Athletic Brewing Company invading the shelves next to their “leaded” counterparts from Anheuser Busch and myriad craft breweries. Or maybe a few of your friends have raved about a new…
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The cornerstone of any digital communications plan lies in a sign-up or opt-in experience that can effectively communicate brand and culture in a way that speaks to the user, making clear your value in the process. Today we present our suggestions for how to design a digital experience that will help you build momentum for your brand and venture.
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Are you an early stage startup, or in the pre-startup phase? If so, creating a communications strategy to connect with your audience(s) in those early days can be critically important to success later. To that end, you’ll want to create tactical plans to not only stay in front of those audiences, but give them a reason to believe and become your earliest fans.
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In today’s ever-changing healthcare environment, many providers are evaluating CRM solutions to help manage what can be a lengthy process before a prospect becomes a patient. A CRM system can help organizations better manage patient interactions, including those that take place prior to someone even becoming a patient, when their personal identifiable information becomes part…
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Clinician recruitment had been incredibly challenging even in “normal” times. And in a healthcare environment still heavily impacted by the pandemic, these are hardly normal times. But while shortages for nurses, physicians, and virtually all types of healthcare workers is hardly anything new, COVID exacerbated issues related to burnout and an aging workforce. According to…
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While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism.…
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Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic’s Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach…
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Love digital marketing, as well as flexibility and work/life balance? Read on for more details. Summary With responsibility for day-to-day management of media campaigns for key clients, the Media Lead will create and implement digital marketing strategies and tactics, leveraging an array of platforms to meet and exceed goals for a national client base. Working…
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The Democratization of Data-Driven Marketing and Selling Tools. In our most recent byline, we share our thoughts on data-driven marketing tools with Business2Community’s marketing-savvy audience. Whether they be in healthcare, e-commerce, financial services or other verticals, organizations of all shapes and sizes now have the technology available to take their digital acquisition and e-commerce efforts…
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In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…
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