Healthcare Marketing Thought Leadership
Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic’s Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach…
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The Democratization of Data-Driven Marketing and Selling Tools. In our most recent byline, we share our thoughts on data-driven marketing tools with Business2Community’s marketing-savvy audience. Whether they be in healthcare, e-commerce, financial services or other verticals, organizations of all shapes and sizes now have the technology available to take their digital acquisition and e-commerce efforts…
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In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…
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Extend Your Talent Acquisition Efforts By Leveraging Digital Channels. Hiring highly-trained clinicians is difficult, and as the industry deals with labor shortages for many hard-to-find roles, competition has become even more fierce than ever. We’re pleased to share our newest byline, as featured in Healthcare Business Today, focused on how digital tactics can be deployed…
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In this episode of Traktion Talks, we turned to an industry leader, Erika Rosenthal, to discuss the impacts of digital transformation in healthcare. Erika is the Senior VP of Demand Generation for MindPath Care Centers, a leader in behavioral health based in Durham, North Carolina. In our far-reaching conversation we discussed how to utilize today’s…
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Healthcare Leads The Way in 2020 Digital Ad Spend, According to eMarketer Report. Digital ad spending in the B2B healthcare space is exploding for many reasons, including its ability to drive performance efficiently in a time when budgets and time are in short supply. Industry media outlets are taking notice, and we’re pleased to share…
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In the inaugural episode of Traktion Talks, our new podcast series focused on trends and innovations in healthcare marketing, we turned to a good friend of Traktion, Darren Hearsch. Darren is the principal of Siteline Consulting, and an expert in CRM architecture within healthcare, particularly behavioral health. In our conversation we talked about why CRM…
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While the impacts of COVID-19 have obviously left a far greater imprint on the healthcare industry as a whole, the business impacts of the virus on B2B healthcare marketers has been significant in its own right. This is especially true of providers offering services in generally non-medically essential areas like elective surgery, pain management, dental…
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We’ve all seen the countless email messages from virtually every company we’ve ever done business with, or to whom we’ve ever given our email address. I know my inbox is full of them. The acknowledgment of the burgeoning impact from a global pandemic that is so much bigger than any customer or employee transaction, and…
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A home and giftware institution like its counterparts in places like Dallas, Chicago and High Point, Atlanta’s AmericasMart has been around since 1957. Year-after-year thousands of buyers and designers have walked its expansive halls from showroom to showroom, inspecting wares that are made from around the globe. Four buildings, 24 pedestrian connector bridges, and a total SKU…
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