Healthcare Marketing Thought Leadership

The Rise of Non-Alcoholic Drink Options

The Rise Of Non-Alcoholic Beverages, And Their Impact On Health & Wellness

By Jon Eggleton / September 14, 2023

If you’ve walked the beverage aisles of a grocery store in the last couple of years, you’ve probably noticed six-packs from N/A beer brands like Athletic Brewing Company invading the shelves next to their “leaded” counterparts from Anheuser Busch and myriad craft breweries. Or maybe a few of your friends have raved about a new…

CRM For Healthcare

Need Solutions To Better Manage The Patient Prospect Funnel?

By Jon Eggleton / May 25, 2023

In today’s ever-changing healthcare environment, many providers are evaluating CRM solutions to help manage what can be a lengthy process before a prospect becomes a patient. A CRM system can help organizations better manage patient interactions, including those that take place prior to someone even becoming a patient, when their personal identifiable information becomes part…

Clinician Recruitment

The Changing Landscape of Healthcare Recruitment

By Jon Eggleton / February 7, 2023

Clinician recruitment had been incredibly challenging even in “normal” times. And in a healthcare environment still heavily impacted by the pandemic, these are hardly normal times. But while shortages for nurses, physicians, and virtually all types of healthcare workers is hardly anything new, COVID exacerbated issues related to burnout and an aging workforce. According to…


TraktionTalks: Recruitment Marketing In A Post-Pandemic World – Authentically Acquiring Great Healthcare Talent

By Jon Eggleton / June 17, 2021

While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism.…


TraktionTalks: Serving The Chief Family Medical Officer – How The Cleveland Clinic Engages Patients Through Digital

By Jon Eggleton / March 11, 2021

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic’s Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach…


Now Hiring A Media Lead To Join Our Team!

By Jon Eggleton / February 12, 2021

Love digital marketing, as well as flexibility and work/life balance? Read on for more details. Summary With responsibility for day-to-day management of media campaigns for key clients, the Media Lead will create and implement digital marketing strategies and tactics, leveraging an array of platforms to meet and exceed goals for a national client base. Working…


TraktionTalks Podcast: Healthcare as a Team Sport – How a Collective Approach to Data and Security Can Improve the Healthcare Experience

By Jon Eggleton / December 1, 2020

In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…