Healthcare Marketing Thought Leadership
In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…
Read More >>In this episode of Traktion Talks, we turned to an industry leader, Erika Rosenthal, to discuss the impacts of digital transformation in healthcare. Erika is the Senior VP of Demand Generation for MindPath Care Centers, a leader in behavioral health based in Durham, North Carolina. In our far-reaching conversation we discussed how to utilize today’s…
Read More >>In the inaugural episode of Traktion Talks, our new podcast series focused on trends and innovations in healthcare marketing, we turned to a good friend of Traktion, Darren Hearsch. Darren is the principal of Siteline Consulting, and an expert in CRM architecture within healthcare, particularly behavioral health. In our conversation we talked about why CRM…
Read More >>While the impacts of COVID-19 have obviously left a far greater imprint on the healthcare industry as a whole, the business impacts of the virus on B2B healthcare marketers has been significant in its own right. This is especially true of providers offering services in generally non-medically essential areas like elective surgery, pain management, dental…
Read More >>We’ve all seen the countless email messages from virtually every company we’ve ever done business with, or to whom we’ve ever given our email address. I know my inbox is full of them. The acknowledgment of the burgeoning impact from a global pandemic that is so much bigger than any customer or employee transaction, and…
Read More >>A home and giftware institution like its counterparts in places like Dallas, Chicago and High Point, Atlanta’s AmericasMart has been around since 1957. Year-after-year thousands of buyers and designers have walked its expansive halls from showroom to showroom, inspecting wares that are made from around the globe. Four buildings, 24 pedestrian connector bridges, and a total SKU…
Read More >>By: Jon Eggleton As I wrote last fall, the rise in popularity and interest in startups has been dramatic. The result of a confluence of events- explosions in technology, millennial workers demanding more from their employers, a changing balance of work versus lifestyle to name a few – the corporate business world has stood up and…
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