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Healthcare Marketing Thought Leadership

INNOVATION, INTRAPRENEURSHIP, AND FINDING YOUR INNER STARTUP

By Jon Eggleton / August 7, 2017

By: Jon Eggleton As I wrote last fall, the rise in popularity and interest in startups has been dramatic. The result of a confluence of events- explosions in technology, millennial workers demanding more from their employers, a changing balance of work versus lifestyle to name a few – the corporate business world has stood up and…

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FROM TRANSACTIONAL TO INSPIRATIONAL: CAN RETAILERS SURVIVE BY TAKING A PAGE FROM HEALTHCARE?

By Jon Eggleton / July 27, 2017

At a macro level, the U.S. healthcare system is broken. On measures of affordability, access, outcomes and equality between the rich and poor, the United States ranks at the bottom when compared to similar countries. Bringing the conversation into the marketing realm, hospital systems and medical practices are infamous for lagging in the adoption of…

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MARKETING TRANSFORMATION: MOVING BEYOND THE FOUR P’S

By Jon Eggleton / July 19, 2017

We all know marketing is changing. Signs of the transformation can be found everywhere – the ever-changing ways in which we consume news and information, new technology platforms that expose us to brand messaging in different ways, rising expectations around customer experience, and of course, the role of marketers themselves. Gone are the days where…

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DEVELOPING AN EFFECTIVE GO-TO-MARKET STRATEGY (PART 1 OF 5)

By Ryan Woolley / July 9, 2017

Part One: Goal Setting By: Ryan Woolley In this five-part series, we’ll tackle the critical marketing components within a go-to-market strategy. The details of each component will be unique depending upon whether you’re launching a new product line, service, business unit, etc., but this methodology is universal and will help guide you to achieving sustainable…

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THE INCREDIBLY SHRINKING BRICK-AND-MORTAR FOOTPRINT

By Jon Eggleton / June 22, 2017

We knew this day was coming. I mean, didn’t we? OK, while the growing rise in e-commerce has long put the fate of big box and mall retail at risk, the timing and overall impact has been (somewhat) in question. No longer. Brokerage firm Credit Suisse said in April it expects possibly more than 8,600 retail store…

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B2B healthcare marketing

MARKETING IS CHANGING, AND THAT’S WHY WE’RE HERE

By Jon Eggleton / June 12, 2017

As I’ve written about on my personal blog before, we’re in the midst of a revolution in the definition of marketing, how it’s organizationally staffed and structured, and its impact on reaching new and existing customers. I can still remember the look on my first boss’ face in the mid 90’s when I suggested we send our…

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