Healthcare Marketing Thought Leadership

TraktionTalks: Serving The Chief Family Medical Officer – How The Cleveland Clinic Engages Patients Through Digital

By Jon Eggleton / March 11, 2021

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic’s Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach…


Now Hiring A Media Lead To Join Our Team!

By Jon Eggleton / February 12, 2021

Love digital marketing, as well as flexibility and work/life balance? Read on for more details. Summary With responsibility for day-to-day management of media campaigns for key clients, the Media Lead will create and implement digital marketing strategies and tactics, leveraging an array of platforms to meet and exceed goals for a national client base. Working…


TraktionTalks Podcast: Healthcare as a Team Sport – How a Collective Approach to Data and Security Can Improve the Healthcare Experience

By Jon Eggleton / December 1, 2020

In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…


TraktionTalks Podcast: Meeting The Public Where They Are – Navigating Digital Transformation in Healthcare

By Jon Eggleton / October 19, 2020

In this episode of Traktion Talks, we turned to an industry leader, Erika Rosenthal, to discuss the impacts of digital transformation in healthcare. Erika is the Senior VP of Demand Generation for MindPath Care Centers, a leader in behavioral health based in Durham, North Carolina. In our far-reaching conversation we discussed how to utilize today’s…


TraktionTalks Podcast: Taking The Fear Out Of Healthcare CRM

By Jon Eggleton / September 10, 2020

In the inaugural episode of Traktion Talks, our new podcast series focused on trends and innovations in healthcare marketing, we turned to a good friend of Traktion, Darren Hearsch. Darren is the principal of Siteline Consulting, and an expert in CRM architecture within healthcare, particularly behavioral health. In our conversation we talked about why CRM…

B2B healthcare marketing

B2B Healthcare Marketing in a COVID-19 World

By Jon Eggleton / August 23, 2020

While the impacts of COVID-19 have obviously left a far greater imprint on the healthcare industry as a whole, the business impacts of the virus on B2B healthcare marketers has been significant in its own right. This is especially true of providers offering services in generally non-medically essential areas like elective surgery, pain management, dental…



By Jon Eggleton / March 24, 2020

We’ve all seen the countless email messages from virtually every company we’ve ever done business with, or to whom we’ve ever given our email address. I know my inbox is full of them. The acknowledgment of the burgeoning impact from a global pandemic that is so much bigger than any customer or employee transaction, and…