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Part One: Goal Setting By: Ryan Woolley In this five-part series, we’ll tackle the critical marketing components within a go-to-market strategy. The details of each component will be unique depending upon whether you’re launching a new product line, service, business unit, etc., but this methodology is universal and will help guide you to achieving sustainable…

We knew this day was coming. I mean, didn’t we? OK, while the growing rise in e-commerce has long put the fate of big box and mall retail at risk, the timing and overall impact has been (somewhat) in question. No longer. Brokerage firm Credit Suisse said in April it expects possibly more than 8,600 retail store…

As I’ve written about on my personal blog before, we’re in the midst of a revolution in the definition of marketing, how it’s organizationally staffed and structured, and its impact on reaching new and existing customers. I can still remember the look on my first boss’ face in the mid 90’s when I suggested we send our…