Healthcare Marketing Thought Leadership
The cornerstone of any digital communications plan lies in a sign-up or opt-in experience that can effectively communicate brand and culture in a way that speaks to the user, making clear your value in the process. Today we present our suggestions for how to design a digital experience that will help you build momentum for your brand and venture.
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Are you an early stage startup, or in the pre-startup phase? If so, creating a communications strategy to connect with your audience(s) in those early days can be critically important to success later. To that end, you’ll want to create tactical plans to not only stay in front of those audiences, but give them a reason to believe and become your earliest fans.
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In today’s ever-changing healthcare environment, many providers are evaluating CRM solutions to help manage what can be a lengthy process before a prospect becomes a patient. A CRM system can help organizations better manage patient interactions, including those that take place prior to someone even becoming a patient, when their personal identifiable information becomes part…
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Clinician recruitment had been incredibly challenging even in “normal” times. And in a healthcare environment still heavily impacted by the pandemic, these are hardly normal times. But while shortages for nurses, physicians, and virtually all types of healthcare workers is hardly anything new, COVID exacerbated issues related to burnout and an aging workforce. According to…
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The Democratization of Data-Driven Marketing and Selling Tools. In our most recent byline, we share our thoughts on data-driven marketing tools with Business2Community’s marketing-savvy audience. Whether they be in healthcare, e-commerce, financial services or other verticals, organizations of all shapes and sizes now have the technology available to take their digital acquisition and e-commerce efforts…
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