Healthcare Marketing Thought Leadership

Traktion Talks

Innovation In Orthodontics: How OrthoNu Is Creating A New Standard Of Patient Care

By Jon Eggleton / May 13, 2024

In this episode we sit down with Dr. Sima Epstein, Founder and CEO of OrthoNu, an innovative new healthcare company that’s looking to become part of the standard of care for orthodontics patients and the practices that serve them. During our wide-ranging conversation we touched on Sima’s founder story, how she developed products that improved…

Traktion Talks

How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care

By Jon Eggleton / February 6, 2024

In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in Grand Rapids, Michigan. During our conversation we discuss her company’s recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had…

Traktion Talks

The Impact of Artificial Intelligence on Website Development and Brand IP

By Jon Eggleton / January 23, 2024

Obviously 2023 was a big year for AI in many aspects of life, both professional as well as personal. In the first episode of a new season of Traktion Talks, we chat with Wayne Pelletier, Founder/CEO of Resonant Pixel, for his thoughts around how it’s specifically impacting web design and development, digital creation, and the…


TraktionTalks: Recruitment Marketing In A Post-Pandemic World – Authentically Acquiring Great Healthcare Talent

By Jon Eggleton / June 17, 2021

While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism.…


TraktionTalks: Serving The Chief Family Medical Officer – How The Cleveland Clinic Engages Patients Through Digital

By Jon Eggleton / March 11, 2021

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic’s Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach…


TraktionTalks Podcast: Healthcare as a Team Sport – How a Collective Approach to Data and Security Can Improve the Healthcare Experience

By Jon Eggleton / December 1, 2020

In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…


TraktionTalks Podcast: Meeting The Public Where They Are – Navigating Digital Transformation in Healthcare

By Jon Eggleton / October 19, 2020

In this episode of Traktion Talks, we turned to an industry leader, Erika Rosenthal, to discuss the impacts of digital transformation in healthcare. Erika is the Senior VP of Demand Generation for MindPath Care Centers, a leader in behavioral health based in Durham, North Carolina. In our far-reaching conversation we discussed how to utilize today’s…


TraktionTalks Podcast: Taking The Fear Out Of Healthcare CRM

By Jon Eggleton / September 10, 2020

In the inaugural episode of Traktion Talks, our new podcast series focused on trends and innovations in healthcare marketing, we turned to a good friend of Traktion, Darren Hearsch. Darren is the principal of Siteline Consulting, and an expert in CRM architecture within healthcare, particularly behavioral health. In our conversation we talked about why CRM…