For companies that need fractional marketing leadership, on a part-time basis
Are you looking for strategic marketing support on a less-than-full-time basis? Traktion offers senior-level marketing help for the short or long-term. Let us be the bridge to take you to that next stage of growth or expansion, on your terms.
CMO / CDO
Chief marketer or digital officer services include:
- Developing a consistent brand position and message, while ensuring coherence across all points of contact for the company.
- Working with other organizational leaders to grow a rigorous marketing discipline, creating repeatable results.
- Evaluating third-party providers for cost-effectiveness and incrementality to the bottom line.
- Establishing KPIs and reporting measurements to allow for proper measurement of all marketing activities, including investments in media.
- Coaching, mentoring and leading existing marketing talent to maximize their impact to the organization.
- Hiring additional marketing resources and support as needed, including evaluation of contractor versus FTE talent.