How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care

In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in Grand Rapids, Michigan. During our conversation we discuss her company’s recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had an impact on the bottom line, but have also freed up clinicians at the practice level to focus on what they do best – taking care of patients and their families.

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