Healthcare marketing is not one-size-fits-all.
Our clients include medical providers serving various patient/client segments, including specialty areas such as orthopedics, dental, and behavioral health. We know healthcare, and our tailored services typically span four areas of focus.
ACQUISITION
Finding qualified patients through cost-effective marketing programs
- Create and evolve the digital experience across all touch points, from the website through every media channel.
- Develop and execute targeted media programs leveraging search, social media, programmatic, video/OTT and display to acquire patients within the desired budget or cost-per-lead (CPL).
- Execute regional pilot campaigns to gauge demand prior to investing in expansion.
- Automate the process of follow-up with high-value prospects, leveraging AI where possible for smarter and more efficient targeting.
- Capture relevant patient data and information at the stage in which it’s needed, and in compliance with all privacy/HIPAA regulations.
- Refer disqualified prospects to more appropriate treatment options, while still maintaining communications as future status may change.
INTAKE
Building an efficient and measurable new patient onboarding experience
- Help prioritize prospective patient/client leads as they come in, and quickly identify those most likely to fit target patient personas and convert.
- Optimize resources to ensure highly-trained clinician time is used efficiently, while leveraging administrative resources and technology as much as possible.
- Identify requirements for managing patient and prospect relationships, and where applicable, research and implement the right CRM solution based on client needs.
- Develop integrations with electronic health records (EHR) systems to create a “book of truth”, without creating manual work or duplication of efforts.
RETENTION
Creating long-term relationships in pursuit of better health and wellness
- Use first-party data and propensity models to target high-value patients, and/or segment audiences to improve show rates, and patient retention by displaying the right messaging at the right time.
- Retain patients after initial care, communicating an appropriate service offering at the relevant stage of opportunity.
- Determine lifetime value to optimize marketing and other spending aimed at acquiring and retaining patients.
- Develop the right messaging for a given patient population, based on what’s appropriate at their stage in the patient lifecycle.
RECRUITMENT
Hiring the right talent to serve growing patient needs within a competitive environment
- Develop and execute media programs leveraging search engines, recruitment search engines (e.g. Indeed.com), social media platforms, OTT, and retargeting networks to attract qualified candidates for highly-specialized healthcare roles.
- Work with regional centers, when appropriate, to customize recruitment marketing programs based on specific needs at a center or regional level.
- When working in tandem with both marketing acquisition and healthcare recruitment teams, optimize budget by balancing acquisition with recruitment needs on a week-to-week (and even region-to-region) basis.
- Create compelling Careers content and digital experiences aimed at attracting candidates on a client’s own website or mobile app.