Healthcare Marketing Thought Leadership

Traktion Talks

Innovation In Orthodontics: How OrthoNu Is Creating A New Standard Of Patient Care

By Jon Eggleton / May 13, 2024

In this episode we sit down with Dr. Sima Epstein, Founder and CEO of OrthoNu, an innovative new healthcare company that’s looking to become part of the standard of care for orthodontics patients and the practices that serve them. During our wide-ranging conversation we touched on Sima’s founder story, how she developed products that improved…

Traktion Talks

How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care

By Jon Eggleton / February 6, 2024

In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in Grand Rapids, Michigan. During our conversation we discuss her company’s recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had…

CRM For Healthcare

Need Solutions To Better Manage The Patient Prospect Funnel?

By Jon Eggleton / May 25, 2023

In today’s ever-changing healthcare environment, many providers are evaluating CRM solutions to help manage what can be a lengthy process before a prospect becomes a patient. A CRM system can help organizations better manage patient interactions, including those that take place prior to someone even becoming a patient, when their personal identifiable information becomes part…


TraktionTalks Podcast: Taking The Fear Out Of Healthcare CRM

By Jon Eggleton / September 10, 2020

In the inaugural episode of Traktion Talks, our new podcast series focused on trends and innovations in healthcare marketing, we turned to a good friend of Traktion, Darren Hearsch. Darren is the principal of Siteline Consulting, and an expert in CRM architecture within healthcare, particularly behavioral health. In our conversation we talked about why CRM…