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Healthcare Marketing Thought Leadership

TraktionTalks: Serving The Chief Family Medical Officer – How The Cleveland Clinic Engages Patients Through Digital

By Jon Eggleton / March 11, 2021

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic’s Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach…

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TraktionTalks Podcast: Healthcare as a Team Sport – How a Collective Approach to Data and Security Can Improve the Healthcare Experience

By Jon Eggleton / December 1, 2020

In this episode of Traktion Talks, Suprit Patel, Healthcare Principal of Ionic Security, joins us for a conversation around patient data and security, how COVID19 is accelerating healthcare innovation, what medical systems can do to better connect with their communities, and the impacts of healthcare consumerism. In our discussion, Suprit also shares his insights around…

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